I specialize in developing high-impact content strategies that align with business goals, elevate brand positioning, and drive engagement across the full funnel. Whether the objective is awareness, education, conversion, or retention, I approach content with a strategic lens—balancing storytelling with performance. From brand voice and value prop development to scalable content operations, I’ve created assets that fuel everything from ABM campaigns and SEO growth to partner enablement and customer lifecycle programs.
I’ve led content efforts across a wide range of formats and channels—website copy, press releases, blogs, sales enablement, video scripts, thought leadership, SEO-optimized landing pages, and more. I’ve also worked closely with industry partners and associations to create co-branded materials, training curricula, and educational programs that build credibility and strengthen relationships.
In short: I treat content as a revenue-driving asset—personalized, purposeful, and designed to perform.
- Presentations • Video scripts • Collateral and POS materials
- Press releases • Articles • Blogs
- Case studies • Surveys • Core values & brand identities
- Ads and banners • Podcasts • Educational curriculums
- Websites • SEO • Animations
- Product releases • Mobile apps • Training materials
- Social posts • And more
In addition to building content strategies in-house, I’ve partnered with strategic allies to develop educational, engaging, and industry-specific materials that support both brand and customer success. Across every media and channel—marketing, sales, or customer success—timely, personalized, and data-informed content is essential.
I’ve developed dynamic messaging frameworks that adapt based on customer behavior, sales stage, geography, and buying intent—enabling more relevant and effective engagement. This includes crafting hyper-targeted digital content for ABM programs that reach, influence, and convert key decision-makers within priority accounts.
Whether the goal is brand visibility, digital reach, or relationship nurturing, I’m passionate about creating content strategies that deliver measurable impact and long-term value.
Whether the goal is brand visibility, digital reach, or relationship nurturing, I’m passionate about creating content strategies that deliver measurable impact and long-term value.
