Branding Expertise
Branding is the foundation of every successful business, driving market differentiation, customer loyalty, and long-term value. Over the past 15 years, I’ve helped launch new businesses and scale them from zero to nearly $100M—and played a key role in growing a $30M company into a $150M business. Whether B2B, B2C, or B2B2C, I’ve partnered with startups, mid-size companies, and Fortune 500s to develop transformative brands and full lifecycle campaigns that inspire trust, strengthen positioning, and drive measurable growth. From breaking into new markets to revitalizing legacy brands, I build strategies that deliver retention, relevance, and results.
Integrated Marketing Expertise
I specialize in building omnichannel marketing strategies that engage audiences across the full customer journey—from awareness to advocacy. Over my career, I’ve partnered closely with cross-functional teams to fuel pipeline growth, develop targeted campaigns that expand market share, and drive measurable ROI. I’ve led and optimized integrated efforts across SEO, PPC, email, social, web, and direct mail—executing performance-based campaigns for D2C, B2B, and B2B2C models. I consistently leverage A/B testing, segmentation, and iterative improvements to boost campaign efficiency and conversion rates. I also launched a Net Promoter Score (NPS) initiative to improve customer experience and inform brand storytelling that resonates.
Strategic Alliances & Media Relations
I’ve cultivated strong relationships with industry experts, including national and state associations, business analysts, and other key professionals. Over the years, I’ve forged strategic alliances with partners to co-create educational content that became featured breakout sessions on the national stage and at state association conferences. Several state associations even invited me to develop CE-approved curricula to help train and upskill their members.
My contributions have supported industry associations in driving membership, designing impactful campaigns, and enhancing content development. I’ve also collaborated with white-label partners to produce promotional collateral, POS materials, mobile apps, and event graphics tailored to their brand.
Building and maintaining strong media and analyst relationships has been central to sustaining a credible, positive public image. I’ve managed press conferences, secured high-profile industry coverage, and implemented B2B PR strategies that deliver results. My experience includes working with leading publications like Automotive News and collaborating with analysts at Gartner, Berg Insight, and Frost & Sullivan.
Digital Strategy
In today’s digital-first environment, I specialize in building full-funnel marketing strategies that drive measurable growth across acquisition, conversion, and retention. My approach blends automation, A/B testing, and personalized content to optimize every touchpoint. Over my career, I’ve launched new brands from zero to nearly $100M in ARR, and helped scale another from $30M to $150M—results powered by an obsessive focus on performance, experimentation, and strategic alignment.
I developed a referral-based lifecycle email campaign that achieved a 73% open rate and drove over $6M in lifetime revenue. I piloted a 36-month LTV model to improve CAC efficiency in the SMB market and launched ABM campaigns for enterprise segments. Coordinating with inside sales, I led targeted call blitz campaigns that accelerated lead conversion and fueled pipeline momentum. These strategies supported integrated campaigns that ultimately generated $150M+ in revenue and 2.4M+ subscribers.
I’ve built and led marketing teams of 20+, mentoring future leaders while fostering a data-driven culture focused on ROI and accountability. Whether B2B, B2B2C, or D2C, I’ve scaled demand gen across SEO, SEM, paid social, and CRM workflows—always testing, optimizing, and collaborating cross-functionally to expand market share and drive sustained growth.
Creative Direction
Creativity is both my passion and my strength. I’ve led creative teams across various mediums, including print, digital, video, and environmental design, crafting impactful strategies that deliver measurable results by aligning objectives, audience insights, and competitive positioning.
My journey as a Creative Director began at Jenny Craig, Inc., where I managed a talented team of designers and provided creative direction on a wide range of projects. These included print ads, customer menus and toolkits, photography, packaging, POS materials, storefront signage and interior design, video production, commercials, and events. I also built strong connections with the operations team and provided valuable feedback to the R&D department.
One of my standout projects was leading the interior design and product selection for a pilot Balanced Living retail outlet, which showcased Jenny Craig’s evolving vision. This role not only helped refine my creative expertise but also ignited my passion for shaping impactful brand experiences—a passion that has driven my career ever since.
My creative expertise extends to ad campaigns, retail experiences, product branding, and beyond.
Event Management
Trade shows and events are powerful tools for face-to-face customer engagement. I’ve orchestrated a wide range of experiences—from industry trade shows and executive roundtables to user conferences and branded activations—designed to engage high-value leads and customers. I’ve developed educational materials, secured breakout sessions at national and regional events, and created interactive experiences that helped us collect more leads, close enterprise deals, and build strong connections with customers and industry peers.
By aligning logistics, promotions, booth design, animations, and storytelling, I’ve delivered memorable events that achieved strategic goals and real results. I implemented performance-based budgeting for all events, ensuring every dollar spent generated nearly $4 in return. To increase engagement, I incorporated giveaways, interactive demos, and in-booth activations; to measure effectiveness, I used CRM tracking and lead capture tools to monitor progression through the funnel—ensuring each event contributed measurable value to the business.
Additional Expertise
I’ve honed my skills across a broad range of marketing and operational areas, including:
- Managing performance-based budgeting
- Overseeing large integrated marketing teams
- Marketing automation systems
- Customer retention strategies
- eCommerce site design
- Environmental branding for corporate and retail spaces
- Digital product development (apps, podcasts, webinars)
- Sales enablement toolkits
- Promotional events
- Product management
- Project management
“It was a pleasure to work with Corinna at eVoice. She is an extremely hard working, competent, talented, and energetic professional that I would recommend highly.“
– Wendell Brown, Entrepreneur, Investor, CEO