Branding Expertise
Branding is the foundation of every successful business, driving market differentiation, customer loyalty, and brand equity. Whether B2B or B2C, I’ve worked with startups, mid-size companies, and Fortune 500 organizations to create transformative solutions that inspire trust and strengthen brand positioning. From launching new brands to revitalizing existing ones, I’ve consistently delivered strategies that resonate with audiences, build customer retention, and support long-term revenue growth.
Integrated Marketing Expertise
I specialize in creating omnichannel marketing strategies that engage customers at every stage of the customer journey. At Spireon, I led demand generation and lifecycle marketing initiatives that built brand awareness, increased pipeline generation, boosted customer retention, and enhanced loyalty. I guided an integrated marketing team across SEO, PPC, email, social media, direct mail, web, and events to deliver data-driven results. I also launched a Net Promoter Score (NPS) program to track and improve CX while aligning campaigns to strengthen brand storytelling and deliver ROI.
Strategic Alliances & Media Relations
I’ve cultivated strong relationships with industry experts, including national and state associations, business analysts, and other key professionals. My contributions have supported independent auto dealer associations in driving membership, designing impactful campaigns, and enhancing content development. Additionally, I’ve collaborated with white-label partners to create promotional collateral, POS materials, mobile apps, and event graphics.
Building and maintaining strong media and analyst relationships is essential for sustaining a positive public image. I’ve successfully managed press conferences, secured high-profile industry coverage, and developed effective B2B PR strategies. My experience includes working with top publications such as Automotive News and collaborating with leading analysts like Gartner, Berg Insights and Frost & Sullivan.
Digital Strategy
In an ever-evolving digital landscape, I specialize in driving demand through SEO, social media, email marketing, and community-building strategies. At LowerMyBills.com, I contributed to a data-driven culture focused on A/B testing across banner ads, email campaigns, and website pages. This testing included button placements, messaging, colors, creative elements, and font sizes, enabling us to continuously refine and optimize revenue generation through lead acquisition, retention, and conversions.
At Answer Financial, I concentrated on email marketing as the primary conversion tool, analyzing and testing lifecycle touchpoints to maximize performance and customer satisfaction. At Spireon, I partnered with an SEO/PPC expert to enhance website performance and generate more qualified leads through targeted pay-per-click campaigns.
While serving as Director of Consumer Experience at Autobytel, I was responsible for usability testing, brand consistency, information architecture, and creating seamless consumer experiences. We were innovators in the industry, launching one of the first social platforms where consumers and auto dealers could come together to share their passion for vehicles, swap stories, and exchange resources.
I prioritize delivering a clear value proposition, optimizing web presence, and leveraging online conversations to strengthen brand perception. My strategic approach ensures organic growth, high ROI, and meaningful customer engagement in today’s connected world.
Creative Direction
Creativity is both my passion and my strength. I’ve led creative teams across various mediums, including print, digital, video, and environmental design, crafting impactful strategies that deliver measurable results by aligning objectives, audience insights, and competitive positioning.
My journey as a Creative Director began at Jenny Craig, Inc., where I managed a talented team of designers and provided creative direction on a wide range of projects. These included print ads, customer menus and toolkits, photography, packaging, POS materials, storefront signage and interior design, video production, commercials, and events. I also built strong connections with the operations team and provided valuable feedback to the R&D department.
One of my standout projects was leading the interior design and product selection for a pilot Balanced Living retail outlet, which showcased Jenny Craig’s evolving vision. This role not only helped refine my creative expertise but also ignited my passion for shaping impactful brand experiences—a passion that has driven my career ever since.
My creative expertise extends to ad campaigns, retail experiences, product branding, and beyond.
Event Management
Trade shows and events are powerful tools for face-to-face customer engagement. I’ve orchestrated a wide range of experiences, from industry trade shows and executive roundtables to user conferences and race marketing events designed to engage high-value leads and customers. At Jenny Craig, I organized corporate conferences, while at HID, I managed international shows. For Spireon and Procon Analytics, I coordinated impactful events, including Procon’s Advantage brand initiatives, where I developed educational materials and secured breakout sessions across the country.
By aligning logistics, promotions, booth designs, animations, and storytelling, I’ve delivered memorable events that achieve strategic goals and deliver ROI. Additionally, I’ve implemented methods to measure the effectiveness of events, using tools such as drawings, giveaways, and CRM systems to track leads through the sales funnel, ensuring each event contributes measurable value to the business.
Additional Expertise
I’ve honed my skills across a broad range of marketing and operational areas, including:
- Managing large teams and budgets
- Marketing automation systems
- Customer retention strategies
- eCommerce site design
- Environmental branding for corporate and retail spaces
- Digital product development (apps, podcasts, webinars)
- Sales enablement toolkits
- Promotional events
- Product management
- Project management
“It was a pleasure to work with Corinna at eVoice. She is an extremely hard working, competent, talented, and energetic professional that I would recommend highly.“
– Wendell Brown, Entrepreneur, Investor, CEO