HID Global Portfolio

    Background:
    As Director of Global Services at HID Global from 2008 to 2011, I managed the Creative and Web Services teams, spearheading transformative initiatives that enhanced the company’s online presence, brand consistency, and lead generation. HID Global, a leader in access control and identity management, relied on a unified and innovative digital strategy to maintain its position as a global market leader.

    Challenges:

    • Establishing a cohesive global web strategy to expand market presence internationally.
    • Managing a multi-language, multi-region online presence while ensuring brand consistency.
    • Improving lead generation and measuring marketing effectiveness.
    • Collaborating across departments to support product launches and integrated campaigns.

    Actions Taken:

    1. Global Web Strategy:
      • Developed and launched a comprehensive web strategy, expanding HID Global’s online presence to include 10 translated sites in languages such as French, Spanish, Chinese, and Russian.
      • Championed SEO and social media strategies to improve online visibility and engagement.
    2. Brand Consistency:
      • Collaborated with the international marketing team to implement and enforce branding guidelines across print, multimedia, events, and sales channels.
      • Ensured a cohesive and recognizable brand identity across all platforms and regions.
    3. Lead Generation and Analytics:
      • Implemented demand generation tools and analytics to track and measure the effectiveness of marketing efforts.
      • Increased leads through optimized online campaigns and toolkit creation for product lines like Access Control, Identity Management, Citizen ID, and Cashless Payments.
    4. Team Leadership and Cross-Functional Collaboration:
      • Managed the Creative and Web Services teams to deliver innovative solutions, including a Software Development Toolkit and an Online Document Library.
      • Worked with cross-functional teams to support global product launches, integrated campaigns, and major events.

    Results:

    • Achieved a 50% increase in leads through strategic digital initiatives.
    • Established HID Global’s international online leadership by creating a multi-language web presence and SEO.
    • Enhanced brand consistency across global markets, improving customer recognition and trust.
    • Received recognition at an international sales meeting for outstanding contributions to the company’s growth.

    Summary:
    This case study highlights my expertise in global web strategy, brand management, and lead generation. At HID Global, I successfully integrated creative and technical strategies to drive measurable results, enhance brand equity, and solidify the company’s position as a leader in access control and identity solutions.