I specialize in optimizing multichannel performance metrics through strategic, data-driven marketing. With extensive experience across email marketing, SEO, PPC, banner ads, and social media advertising, I excel at crafting integrated campaigns, setting measurable KPIs, and continuously refining strategies to maximize engagement, lead generation, and brand growth. My passion lies in leveraging every channel’s potential to achieve seamless, high-impact results.
Email Marketing & Automation
I specialize in optimizing email marketing performance metrics through strategic automation and data-driven insights. From lead generation to retention and loyalty campaigns, I’ve leveraged tools like Pardot, MailChimp, and Constant Contact to track and improve key metrics such as open rates, click-through rates, and conversions, all while ensuring compliance with regulations like CAN-SPAM. By integrating these platforms with CRMs like Salesforce and NetSuite, I’ve created seamless workflows that enhance customer lifecycle management. My expertise also includes A/B testing email designs, messaging, and landing pages to drive measurable improvements in campaign performance and ROI.
Search Engine Optimization (SEO)
I bring extensive experience in managing websites with a strong focus on performance metrics like organic traffic, keyword rankings, and domain authority. By optimizing sites for search engines such as Google, Bing, and Yandex, I’ve successfully expanded reach and driven awareness. At HID Global, I collaborated with SEO specialists to manage 10 translated sites, achieving measurable improvements in keyword rankings and domain performance. Regular updates with fresh content—blogs, articles, and more—have been a cornerstone of my strategy to boost organic traffic and maintain keyword dominance.
Pay-Per-Click (PPC) & Paid Advertising
Paid ads are a cornerstone of my digital strategy. At Spireon, I helped create a calculator that forecasted “quality” PPC leads needed to meet conversion goals, aligning sales performance with budget optimization. I strategically select platforms—such as Facebook, Instagram, LinkedIn, TikTok, Google, and Bing—based on audience and objectives, ensuring impactful ad placements that drive targeted results.
Data-Driven Optimization
From my early career as Creative Director at LowerMyBills.com, I embraced A/B testing across email campaigns, websites, and banner ads to fine-tune strategies. This methodology has remained central to my approach, enabling consistent performance improvements throughout my career.
By integrating these digital strategies and tools, I’ve developed comprehensive funnels with optimization opportunities at the right touch points, ensuring impactful campaigns that deliver measurable success.