Background
As Vice President of Marketing at Procon Analytics, a leader in automotive IoT solutions powered by its Pileus Platform, I spearheaded efforts to establish the company’s brand and drive growth across its portfolio of subsidiaries.
- Procon Analytics: The parent holding company.
- Connected Dealer Services (CDS): Specializing in lot management, F&I, and vehicle health solutions for franchise auto dealers.
- Advantage GPS: A risk mitigation leader serving vehicle finance customers, independent auto dealers, and lot management.
- Ryken: Delivering asset management solutions for construction and other industries.
Since 2019, I have spearheaded marketing initiatives for Procon Analytics, Advantage GPS, and Ryken, ensuring each brand thrives in its respective industry.
Key Challenges
- Launching new brands in competitive telematics and asset-tracking markets.
- Developing and executing go-to-market strategies for diverse subsidiaries.
- Enhancing brand awareness in crowded industries.
- Generating high-quality leads and achieving strong ROI.
- Driving customer loyalty and recapturing lost customers through targeted lifecycle campaigns.
Actions Taken
- Crafted corporate branding, logos, and messaging for Procon Analytics and the Pileus Platform.
- Built unique brand identities and go-to-market strategies for subsidiaries, including CDS, Elo GPS, CarRx, Advantage GPS, SmartLot, and Ryken.
- Executed integrated campaigns encompassing content marketing, SEO, design, public relations, event management, social media, and direct marketing.
- Established strategic industry partnerships and created data-driven educational curriculums, bolstering credibility and lead generation for Advantage GPS.
- Designed lifecycle campaigns to nurture customer relationships and recover lost accounts.
Achievements
- Delivered a 15–20% annual growth in leads and ROI through integrated campaigns for Advantage GPS.
- Secured an extraordinary 1095% ROI in 2024 through strategic partnerships, association sponsorships, and thought leadership initiatives.
- Generated $3.4M in revenue from referral campaigns in 2024 for Advantage GPS and Ryken.
- Elevated brand recognition and industry standing for Advantage GPS, positioning it as a risk mitigation authority.
- Increased industry credibility through 50+ nationwide conference breakout sessions and educational classes since 2020.
This leadership role at Procon Analytics reflects my ability to build powerful brands, design strategic campaigns, and drive.