Whether I’m launching a new brand or optimizing an existing funnel, I take a test-and-learn approach: running A/B and multivariate tests, refining creative and messaging, and dialing in targeting for maximum impact.
I’ve led high-performing digital strategies across SEO, email, paid search, display, programmatic, and paid social—across B2B, B2C, and B2B2C models. Every campaign is built with clear goals, smart attribution, and the martech tools needed to track what’s working (and what’s not).