Performance Marketing Metrics

I focus on optimizing multi-channel performance metrics through strategic, data-driven marketing. With extensive experience across email marketing, SEO, PPC, banner ads, and social media advertising, I excel at crafting integrated campaigns, setting measurable KPIs, and continuously refining strategies to maximize engagement, lead generation, and brand growth. My passion lies in leveraging every channel’s potential to achieve seamless, high-impact results.

Email Marketing

I take a strategic, data-driven approach to email marketing—using automation, segmentation, and testing to improve performance at every stage of the funnel. Whether it’s lead generation, customer onboarding, or retention campaigns, I’ve worked with platforms like Pardot, Mailchimp, and Constant Contact to boost open rates, click-throughs, and conversions—while staying fully compliant with CAN-SPAM and privacy standards.

By integrating these tools with CRMs like Salesforce and NetSuite, I’ve built seamless workflows that support customer lifecycle management and deliver consistent, measurable results. A/B testing is a big part of my process—from subject lines to landing pages—helping refine what works and optimize ROI over time.

Automation That Drives Real Results

76% Open Rate, 3% CTR: Using Instantly.ai, I targeted cold leads with strategic, ICP-focused messaging for The Recruiting Squad, achieving standout open and click-through rates in 2025 pre-launch efforts.
$1M+ YoY Revenue from Referral Email Campaigns: At Advantage GPS, I ran high-performing referral campaigns in Pardot, averaging a 54% open rate among existing customers.
Fastest-Growing Enterprise Product: Led ABM campaigns using Pardot at Spireon, contributing to record-breaking growth of their Enterprise Fleet solution.
Automation + CRM Integration Expertise: Experienced with tools like Pardot, Marketo, Mailchimp, Constant Contact, Instantly.ai, cVent, and more—integrated into Salesforce, NetSuite, Freshworks, Insightly, and others using tools such as Make and Zapier.

Search Engine Optimization (SEO)

I bring deep experience managing websites with a focus on performance metrics like organic traffic, keyword rankings, and domain authority. By optimizing for search engines like Google, Bing, and Yandex, I’ve helped expand visibility, improve discoverability, and drive measurable growth. At HID Global, I worked alongside SEO specialists to manage and maintain 10 translated sites—resulting in consistent improvements in search rankings and domain performance. A big part of my strategy has always been regular content updates—from blogs to thought leadership—that support keyword momentum, strengthen brand authority, and attract the right audience.

High Level, Go-To SEO Checklist

Start with strategy: Identify high-intent keywords and build content that speaks to what your audience is actually searching for.
Use the right tools: Combine Google Analytics, Search Console, and Tag Manager to track performance and uncover optimization opportunities.
Layer in deep audits: Use SEMRush, Moz, and similar tools for competitive insights, keyword gaps, backlinks and ranking benchmarks.
Expand your footprint: Add or claim Google and Bing business listings to improve local search visibility.
Create consistent content: Maintain an editorial calendar, publish regularly, and support SEO with strong social sharing and relevant landing pages.

Pay-Per-Click (PPC) & Paid Advertising

Paid ads are a cornerstone of my digital strategy. At Spireon, I helped create a calculator that forecasted “quality” PPC leads needed to meet conversion goals, aligning sales performance with budget optimization. I strategically select platforms—such as Facebook, Instagram, LinkedIn, TikTok, Google, and Bing—based on audience and objectives, ensuring impactful ad placements that drive targeted results.

Smart Paid Media Starts with the Right Foundation

Target the right intent: Start by identifying the keywords and phrases your ideal customers actually search for.
Know your competition: Analyze what your competitors are bidding on, their messaging, and where you can differentiate.
Let data lead the way: Use tools like Google Ads, Meta Ads Manager, AI recommendations, and performance dashboards to guide strategy.
Test everything: A/B test lookalike audiences, messaging, creative, CTAs, forms, and landing pages to see what performs best.
Optimize continuously: Set clear goals, monitor results, and adjust based on conversion—not just clicks.

Summary

From my early days at LowerMyBills.com to leading marketing efforts at Spireon, data has always guided my approach. I’ve applied A/B testing across ads, landing pages, email, and websites—refining strategies that drive stronger engagement and better results.

Whether it’s forecasting PPC lead quality, optimizing campaigns in real time, or aligning spend with sales performance, I build full-funnel strategies designed to scale. By integrating the right tools, testing consistently, and staying close to the numbers, I help brands turn paid media into a true growth engine.